Rex, the Beach Blvd Dinosaur

Rex the Dinosaur is regarded as one of Jacksonville’s most lovable roadside landmark.  Built in the 1960s, he was originally installed as part of Goony Golf, a mini-golf and family-fun complex which closed its doors and putting greens in the late 1990s.

When the land was purchased for redevelopment, locals protested his destruction and, in 2007, Rex was not only saved but restored with help from students in the University of North Florida's Building Construction Management program. 

Rex still stands at his original location, now developed into a small shopping center.  He has been featured on Jacksonville City merchandise and was a prize for a 2025 scavenger hunt where players could find 3D-printed miniature Rex replicas hidden around Duval.