About
Located in Agadir on Morocco's Atlantic coast, Souk El Had is one of Africa's largest urban markets. Spread across 13 acres with 13 unique sections, each with its own entrance, this vibrant market has everything from handmade goods to fresh fruits and vegetables to electronics.
Souk El Had was established in the Amsernat area of Agadir after the 1960 earthquake, which destroyed a large majority of the city and claimed over 10,000 lives. Souk El Had, meaning Sunday market, originally started off as a collection of tents but, over time, has been renovated with large buildings and a 20-foot (6-meter) tall surrounding wall. It can feel like a maze within the market, so finding your way can be difficult. But around every corner is a unique stall with its own surprise. It's best to take note of what entrance you enter through and walk around clockwise to easily find your exit when you've finished exploring the market.
Tour companies offer guided tours of the market, pointing out the best stalls and unique features of the building, but going on your own is fine.
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Know Before You Go
The Souk is open from 9:00 a.m. through 9:00 p.m. Tuesday through Sunday. It should be noted that the market is closed on Mondays for cleaning.
It is recommended to bring cash with you as a lot of the stores don't accept card. If you do plan to buy anything in the market, make sure to haggle to ensure you get the best price. It is recommended to not pay more than two thirds of the original price.
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Published
August 4, 2025
