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Kirmse’s Billboard

This "Alaska-style" billboard is over 100 years old.

Skagway, Alaska

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Another view of the advertisement.   synesthesiac / Atlas Obscura User
An advertisement for Kirmse’s painted into the bluffs.   synesthesiac / Atlas Obscura User
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The jewelry business has long been part of the Alaskan economy, since the gold rush there over a century ago. In 1897, Herman Kirmse was one of several entrepreneurs who opened a jewelry and watch store in Skagway in southeastern Alaska.

Kirmse decided the best way to advertise would be to paint a billboard on the side of a nearby cliff. Since this part of Alaska relies on tourist boats, especially cruise ships, it was a sensible strategy to get the attention of passerby. This "Alaska-style" billboard still peeks out from bluffs. Although the original jewelry store is no more, a place called "Kirmse's Curios" nearby sells crafts and artisanal wares, including jewelry, by local artists. 

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You can get the best view of the billboard outside of Skagway Brewing Company nearby.

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Published

March 24, 2025

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