Places Foods Stories Newsletters
Top Destinations
Latest Places
Most Popular Places Random Place Lists Itineraries
Add a Place
Download the App
Top Destinations
View All Destinations Â»
Countries
  • Australia
  • Canada
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
Cities
  • Amsterdam
  • Barcelona
  • Beijing
  • Berlin
  • Boston
  • Budapest
  • Chicago
  • London
  • Los Angeles
  • Mexico City
  • Montreal
  • Moscow
  • New Orleans
  • New York City
  • Paris
  • Philadelphia
  • Rome
  • San Francisco
  • Seattle
  • Stockholm
  • Tokyo
  • Toronto
  • Vienna
  • Washington, D.C.
Latest Places
View All Places Â»
Areni-1 leather shoe
The Areni-1 Cave Shoe
Pensão Amor
Sue Metal T-Rex Statue
Xuan Phong Church
Latest Places to Eat & Drink
View All Places to Eat »
Pensão Amor
The Bundesbüdchen sits outside Bonn's UN Campus and many of the Bonn Republic's converted government buildings.
Bundesbüdchen
Food window and entrance of center.
Indian Arts Center
Steaming Tender Restaurant
Tiptree Jam Museum entrance.
Tiptree Jam Museum
Recent Stories
All Stories Video Podcast
Most Recent Stories
View All Stories »
Drumheller, in the Alberta Badlands, stands out in startling contrast to much of the province’s landscape.
Podcast: Exploring the Unexpected in Alberta
Check Out the Playlist for Our New Book
To Andrew Phung, Calgary is simultaneously a big city and a small town—in all the right ways.
Andrew Phung’s Favorite Calgary Spots
One of the gargoyles that adorns Oxford’s Magdalen College.
8 Gargoyles and Grotesques Hiding in Plain Sight

No search results found for
“”

Make sure words are spelled correctly.

Try searching for a travel destination.

Places near me Random place

Popular Destinations

  • Paris
  • London
  • New York
  • Berlin
  • Rome
  • Los Angeles
Places Foods Stories Newsletters
Sign In Join
Places near me Random place
All the United States Michigan Frankenmuth Bronner's Christmas Wonderland

Bronner's Christmas Wonderland

World's largest Christmas store.

Frankenmuth, Michigan

Email
Been Here
Want to go
Added to list
CAPTION
Sign at the entrance to Christmas Lane. (Wikimedia Commons)   Dustin M. Ramsey
The West Entrance to Bronner's Christmas Wonderland. (Wikimedia Commons)   Dustin M. Ramsey
  Peter K Burian / CC BY-SA 4.0
  SemiruralYeti / Atlas Obscura User
  SemiruralYeti / Atlas Obscura User
  SemiruralYeti / Atlas Obscura User
  SemiruralYeti / Atlas Obscura User
Been Here
Want to go
Added to list

About

Founded in 1945 by Wally Bronner, Bronner's Christmas Wonderland is the world's largest Christmas store, a year-round commercial attraction for all ages. A huge draw for the town of Frankenmuth, Michigan, Bronner's welcomes at least two million visitors every year from throughout, mostly, the United States and Canada. In 1976, the state of Michigan designated Bronner's an "Embassy for Michigan Tourism."

The building, which is the size of five and a half football fields, sits on 27 acres of landscaped grounds that feature dozens of Christmas displays. Outside of the main entrance, for example, are three 17-foot tall Santas and a 15-foot tall snowman.

Inside of the building, which uses the motto "Enjoy CHRISTmas, It's HIS Birthday; Enjoy Life, It's HIS Way," Bronner's has about 800 animated figurines on display. The electrical bill for the store averages about $900 every day. Also on display are Christmas ornaments, artificial Christmas trees, decorations, collectibles, and Nativity scenes. Every single year, the store, which has a parking lot built to hold more than 1,000 cars and buses, sells about 150,000 postcards, 600,000 glass tree ornaments, 500,000 feet of garland, and much more.

Wally Bronner died in 2008 at the age of 81, but his store continues to function as it did before his passing.

Places

Discover your next amazing Atlas Place.

Get more unusual and extraordinary places each week with the Atlas Obscura Places newsletter.

Your newsletter subscriptions with us are subject to Atlas Obscura's Privacy Policy and Terms of Use.

Community Contributors

nbj914 profile photo Michelle Cassidy profile photo SemiruralYeti profile photo

Edited By

nbj914, Michelle Cassidy, SemiruralYeti

  • nbj914 profile photo nbj914
  • Michelle Cassidy profile photo Michelle Cassidy
  • SemiruralYeti profile photo SemiruralYeti

Published

December 24, 2015

Edit this listing

Make an Edit
Add Photos
Sources
  • Wikipedia: Bronner's Christmas Wonderland: http://en.wikipedia.org/wiki/Bronner%27s_CHRISTmas_Wonderland
  • Gadling: "Inside Bronners Christmas Wonderland - the Largest Christmas Store in the World" (October 2010): http://www.gadling.com/2010/10/06/inside-bronners-christmas-wonderland-the-largest-christmas-sto/

Related Tags

Christmas Shops Purveyors Of Curiosities
Bronner's Christmas Wonderland
25 Christmas Lane
Frankenmuth, Michigan, 48734
United States
43.314601, -83.738984
Visit Website
Get Directions

Nearby Places

Shine Bright Saginaw Mural

Saginaw, Michigan

miles away

Delta College Planetarium

Bay City, Michigan

miles away

State Theatre

Bay City, Michigan

miles away

Explore the Destination Guide

Photo of Michigan

Michigan

United States

Places 296
Stories 31

Nearby Places

Shine Bright Saginaw Mural

Saginaw, Michigan

miles away

Delta College Planetarium

Bay City, Michigan

miles away

State Theatre

Bay City, Michigan

miles away

Explore the Destination Guide

Photo of Michigan

Michigan

United States

Places 296
Stories 31

Related Places

  • Glass eyes

    Philadelphia, Pennsylvania

    Anastacia's Antiques

    For more than 25 years, this Philadelphia store has been offering a wide selection of Victorian oddities and antiques.

  • Hierophany and Hedge

    Covington, Kentucky

    Hierophany and Hedge

    A shop for all your magical needs and notions.

  • Via dei Presepi

    Naples, Italy

    Via dei Presepi

    Every day is like Christmas on this street where the traditional Neapolitan nativity scene comes to life.

  • Bolivia's Witch Market

    La Paz, Bolivia

    Bolivia's Witch Market

    Popular tourist destination where witches in dark hats sell dried llama fetuses for good luck.

  • Digging at Diggerland.

    West Berlin, New Jersey

    Diggerland USA

    Destructive children, start your engines.

  • Santa Claus House

    North Pole, Alaska

    Santa Claus House

    A trading post in the North Pole where children send letters.

  • Dapper Cadaver

    Madison, Wisconsin

    Dapper Cadaver

    "Looks so real, it's scary!"

  • Norton Sales Inc.

    Los Angeles, California

    Norton Sales Inc.

    Space program, pneumatics and more, bits and pieces, for movie sets or the common man.

Aerial image of Vietnam, displaying the picturesque rice terraces, characterized by their layered, verdant fields.
Atlas Obscura Membership

Become an Atlas Obscura Member


Join our community of curious explorers.

Become a Member

Get Our Email Newsletter

Follow Us

Facebook YouTube TikTok Instagram Pinterest RSS Feed

Get the app

Download the App
Download on the Apple App Store Get it on Google Play
  • All Places
  • Latest Places
  • Most Popular
  • Places to Eat
  • Random
  • Nearby
  • Add a Place
  • Stories
  • Food & Drink
  • Itineraries
  • Lists
  • Video
  • Podcast
  • Newsletters
  • All Trips
  • Membership
  • Feedback & Ideas
  • Community Guidelines
  • Product Blog
  • Unique Gifts
  • Work With Us
  • About
  • FAQ
  • Advertise With Us
  • Advertising Guidelines
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
Atlas Obscura

© 2026 Atlas Obscura. All Rights Reserved.

As seen on Good Morning America

Keep Reading

Create a free Atlas Obscura account to unlock the rest of this story and explore more extraordinary places.
Create a Free Account or Log In