In a 1984 Wendy’s commercial, actress Clara Peller carved out a permanent place in pop culture by asking, “Where’s the beef?” Some three decades later, we have a definitive answer in the Burger Museum at Miami’s Magic City Casino.
The museum, created by Sef “Burger Beast” Gonzalez, began as a blog documenting and celebrating his lifelong passion for burgers. When a friend familiar with Gonzalez’s particular obsession sent him an old Burger Chef restaurant sign, it sent him on a path toward amassing an extraordinary collection of all things burger-related. When his collection outgrew his old, unused bedroom at his parents’ house, he pitched the city’s Magic City Casino on the idea of leasing him space to showcase his fast-food fascination. The casino agreed, and in December of 2016, the Burger Museum was born.
Today the collection includes over 3,000 artifacts and collectibles, not only from the larger chains such as Burger King, Wendy’s, and McDonald’s, but from lesser-known restaurants (including a sign from the failed Burger Queen chain—no affiliation with the King) and “mom and pop” shops as well. From vintage uniforms and menus to dishware, toys, and statues of mascots (the Hamburglar, of course, makes an appearance), the vast collection tells the story of America’s enduring love for the ground beef patty on a bun.
Update as of September 2019: The Burger Museum is closing its doors on September 29, 2019.
Know Before You Go
The Burger Museum is open Friday and Saturday from 5:00 p.m. to 10:00 p.m. and Sunday from 12:00 p.m. to 5:00 p.m. All tickets are $5 plus tax.