About
If you drive into the city from the north on the E20, you can't miss this building with its large letters shouting “PELLERINS MARGARINFABRIK” at passersby.
Built in the late 1800s to produce margarine and butter, it quickly rose to dominate the Swedish market. The Frenchman who owned the company (Edmond Auguste Pellerin) became the first car owner in Göteborg and could be seen cruising through the city in his four-seater speedster at its maximum speed of 20 km/h.
The factory’s success was largely thanks to the factory manager’s brilliant idea to promote their product through advertising. This had a huge impact, and soon the margarine was on everyone’s lips.
The factory has not produced margarine since 1965, but the building has been preserved in its original style and is now a listed historical site. Today, it buzzes with entrepreneurship, as small business owners are offered a place to work on their projects in this storied setting.
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October 22, 2025