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Profile image for Louise Story
AO Member

Louise Story

Joined Atlas Obscura in 2025

As the CEO of Atlas Obscura, I lead the top travel community platform in the world, where we are helping people have the most incredible, mind-blowing experiences in their own backyards and around the world.

As a daily explorer myself, I look for unique experiences in the NY area most weekdays and weekends, and I travel as far and widely as I can on vacations. I am a rock climber, a mother, a marathon runner, and an avid reader. I love to see live music and theater, and to see all forms of art in process.

LouiseStory.com

27 Followers · 1 Following

Follow travelers to discover remarkable places through their journeys.

My Travel Badges

  • Badge Earned!

    West Virginia Destination Challenge

    West Virginia Visitor

    As part of the West Virginia Destination Challenge, this badge celebrates the beginning of your journey through West Virginia's remarkable places. Every place you mark brings you closer to discovering more of what makes the Mountain State unique.

    West Virginia Destination Challenge
    Next Badge: West Virginia Adventurer You're just getting started. Mark 10 West Virginia places as Been There or Want to Go to unlock the Adventurer badge.
  • Badge Earned!

    Mark Your Map State Exploration Challenge

    Ford's Mark Your Map State Exploration Challenge

    You expanded your map during the Ford Mark Your Map State Exploration Challenge and reached the milestone required to unlock this limited edition badge.

  • Badge Earned!

    25 States Visited

    25 States Visited

    You've visited 25 U.S. states and are halfway to exploring all 50. Every state has its own hidden wonders, and you're well on your way to discovering them.

    50 States Visited
    Next Badge: 50 States Visited Visit all 50 states to earn the highest state exploration badge.
  • Badge Earned!

    50 States Visited

    50 States Visited

    You've visited every U.S. state. Few travelers reach all 50, making this one of Atlas Obscura's highest travel achievements.

  • Badge Earned!

    First Contribution

    First Contribution

    This badge celebrates your first contribution to the Atlas Obscura community and the role you play in helping others discover wonder.

    25 Contributions
    Next Badge: 25 Contributions Make 25 total contributions to earn your next badge.

Articles by Louise Story

  • Been
  • Want to Go
  • Recommendations
  • Stories
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12

Stories

Stories shared by this traveler.

A note the airline crew wrote to Louise and gave her as she exited the plane

The Case for Knowing Your Own Country

The final dispatch from my 50-State Quest. Posted from Anchorage. State number fifty.

By Louise Story
This Potato Has Been to All 50 States

This Potato Has Been to All 50 States

State #49: Idaho — The Big Idaho Potato Hotel

By Louise Story
Making our way into the Dismalites' home.

caves

In the Middle of Somewhere

At Atlas Obscura, our team trips aren't retreats—they're Advances.

By Louise Story
Our CEO Took Her Three Kids to Napa. One Joined the Wine Club.

Our CEO Took Her Three Kids to Napa. One Joined the Wine Club.

Wine country has a secret life — and it involves a torture chamber, a geyser, and an 11-year-old wine club member

By Louise Story
The Breathing Hole of the Earth, Found in South Dakota

The Breathing Hole of the Earth, Found in South Dakota

South Dakota just as winter was ending, and the most alive things were underground.

By Louise Story
Wyoming, and What Happens When You Pull Over

Wyoming, and What Happens When You Pull Over

On her quest to visit all 50 states by July 4th, Atlas Obscura's CEO pulled over for a bicycle sculpture, a plane on a pole, and a mountain lion being skinned in a Wyoming backroom, and came away with something unexpected.

By Louise Story
Two Places, One Story: Mickey Mantle’s House and the Toxic Town

Two Places, One Story: Mickey Mantle’s House and the Toxic Town

An Atlas Obscura map led to a joyful stop at Mickey Mantle’s childhood home, and a haunting visit to the abandoned mining town just up the road.

By Louise Story
The Graveyard That Made Our CEO Kiss a Frog

The Graveyard That Made Our CEO Kiss a Frog

A surreal field in rural Wisconsin holds hundreds of giant fiberglass molds—an accidental archive of roadside Americana where art, industry, and imagination collide.

By Louise Story
A tiny racehorse graveyard in the middle of a quiet Kansas City suburb.

Wonder All Around Us

A stop at the gravesite of a Kentucky Derby champion reveals how Atlas Obscura turns ordinary drives into unexpected discoveries.

By Louise Story
Your Emails Are Fueling Our CEO's Quest to See All 50 States

Your Emails Are Fueling Our CEO's Quest to See All 50 States

As Atlas Obscura's CEO continues her voyage to her remaining 11 states, your emails are pouring in. Keep them coming!

By Louise Story
Our CEO's 50-State Quest: Gravette, Arkansas

Our CEO's 50-State Quest: Gravette, Arkansas

Dispatches from Atlas Obscura CEO Louise Story's journey to visit all 50 states by America's 250th anniversary.

By Louise Story
Louise has been to 39 states. How many have you visited?

Our CEO is On a Quest to Visit All 50 States Before America Turns 250

Want to join her?

By Louise Story

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