Explore 34 Marketing Collections - Atlas Obscura
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Food-shaped vehicles have been around for at least a century.
cars

On the Road in a Giant Almond

Nothing captures the attention like big food on wheels.
Anne Ewbank March 31, 2025
Whisky writer Davin de Kergommeaux at the Highlander Pub in Ottawa.
whiskey

Why the World Overlooked Canadian Whisky

A preference for blending put the Great White North on the wrong side of industry standards.
Dan Nosowitz March 23, 2020
The endangered sea turtles of São Tomé now have the island's biggest pop star on their side.
science

In São Tomé, a Pop Star Helps Keep Sea Turtles Off the Dinner Table

A hit single is benefiting an endangered species.
Luke Fater March 5, 2020
Dr. Frieda Rapoport Caplan forever changed American produce aisles.
fruit

Remembering the 'Kiwi Queen' Who Revolutionized American Produce Aisles

Frieda Caplan defied gender norms to take Americans from peas and potatoes to kumquats and quinces.
Luke Fater January 23, 2020
Colonel Sanders has never been more festive.
food

How a White Lie Gave Japan KFC for Christmas

One cunning business maneuver created a tradition and saved a franchise.
Luke Fater December 13, 2019
Inca Kola stands out in a world dominated by brown colas.
marketing

How Peru’s Inca Kola Triumphed Over Coke

Appeals to patriotism helped it become the country’s signature flavor.
Mark Hay August 13, 2019
A crowd swarms over the wreckage to claim souvenirs in Buckeye Park in Ohio after a staged train wreck in 1896.
railroads

For 40 Years, Crashing Trains Was One of America’s Favorite Pastimes

From 1896 until the 1930s, showmen would travel the country staging wrecks at state fairs.
Justin Franz July 1, 2019
A pair of cards featuring Mike Mattimore during his time with the New York Giants, ca. 1887-1890.
libraries

The Library of Congress Has an Incredible Collection of Early Baseball Cards

There's a lot of history in these collectibles.
Daniel Crown October 25, 2018
The modern winemaking operation at Hedges Family Estate.
disasters

How the Chernobyl Disaster Sold Europe on Washington Wines

Nuclear tragedy created opportunity a world away.
Jonathan Kendall August 23, 2018
Hollywood by night, 1930.
roads

Why Are There Palm Trees in Los Angeles?

Turns out it's an image thing.
Dan Nosowitz July 6, 2018
Five Hormel Girls on an Austin, Minnesota factory tour.
food

The Rise and Fall of the Hormel Girls, Who Sold America on SPAM

The Spamettes sang and danced and glamorized canned meat.
Anne Ewbank April 17, 2018
A central Pomo woman with army worms in Ukiah Valley, California, c. 1904.
insects

Why Eating Insects Is an American Tradition

Both Native Americans and colonists enjoyed fried cicadas, grasshopper flour, and insect fruitcakes.
Mark Hay April 2, 2018
Deerfoot and Southern Girl aboard the Jacob Ruppert, about to take off for Antarctica. (The expedition's cow-tender, Edward Cox, is milking Deerfoot.)
exploration

In 1933, Four Cows Went to Antarctica

It was not their idea.
Cara Giaimo March 22, 2018
If you want free cheese, make haste to New Zealand. And get ready to pay with your time.
food

Complete This 2,000-Piece Puzzle to Win Free Cheese

Dairy has never been so puzzling.
Paula Mejia February 23, 2018
Remember to use the tongs to prevent melting any precious product.
food

How to Sell a $300 Chocolate Bar

Follow the wine playbook.
Ximena N. Larkin February 16, 2018
This is not tomato sauce.
food

Heinz’s Decades-Long Attempt to Convince Australia That Ketchup Is Awesome

Australians grew up with tomato sauce. Heinz wants to sell them (nearly identical) ketchup.
Ernie Smith December 21, 2017
A close-up of Chuck E. himself.
rats

Why Chuck E. Cheese's Has a Corporate Policy About Destroying Its Mascot’s Head

It doesn't usually involve sledgehammers in a parking lot.
Paula Mejia December 18, 2017
The Swim Reaper, out doing his own special kind of beachcombing.
death

This Water Safety Campaign in New Zealand Has a Stylish, Sinister Mascot

Meet the Swim Reaper.
Cara Giaimo November 21, 2017